|
Dawn Jagdev
|
Avon Cosmetics
In 1886, David H McConnell, a door to door encyclopaedia salesman from New York, noticed that women preferred his free gift with purchase - a bottle of perfume- rather than his books. He set up shop in his cellar and launched the California Perfume Company, recruiting women to sell perfumes in their communities, working as Independent Sales Representatives. In 1939, the California Perfume Company was renamed Avon Products Inc, after the river that runs through Stratford on Avon, the birthplace of McConnell's favourite playwright, William Shakespeare.
In 2017, Avon launched the mark. range of cosmetics, which has proved popular with customers. The range (pictured left) includes Magix Primer, Prime & Set Spray and HD Finishing Powder which is suitable for all skin types.
Today, Avon is one of the world's leading consumer beauty brands. Around the world, Avon sells four lipsticks every second, one mascara every twelve seconds and almost 2,400 jars of Anew skincare every hour! Globally, two out of five women have purchased an Avon product in the past year.
Over 125 years, Avon has grown from a start-up fragrance company into the largest direct selling company on earth.... from one products to thousands!
In 2017, Avon launched the mark. range of cosmetics, which has proved popular with customers. The range (pictured left) includes Magix Primer, Prime & Set Spray and HD Finishing Powder which is suitable for all skin types.
Today, Avon is one of the world's leading consumer beauty brands. Around the world, Avon sells four lipsticks every second, one mascara every twelve seconds and almost 2,400 jars of Anew skincare every hour! Globally, two out of five women have purchased an Avon product in the past year.
Over 125 years, Avon has grown from a start-up fragrance company into the largest direct selling company on earth.... from one products to thousands!